Fifth Third Bank

Fifth Third Bank

Retail Banking Assistant

Location : Coopersville, MI, 49404

Job Type : Other

Date Posted : 15 April 2026

Retail Banking Assistant

About Comapany:

Fifth Third Bank, National Association values and respects the diversity of its employees and is dedicated to promoting a workplace culture that embraces inclusion and equal employment opportunities for individuals of all backgrounds, identities, and characteristics.

Job Description:

The Retail Banking Assistant is a Financial Center position focused on using a consultative sales process to proactively identify and meet the financial needs of customers or prospects. The Personal Banker I is primarily responsible for acquiring new households and/or deepening existing customer relationships through a variety of activities, including but not limited to lobby leadership aisle time and tele-consulting. This role also includes processing teller transactions and working as a member of the platform staff.

Primary job responsibilities and duties:

  • Embrace the consultative sales process while conducting an in-depth evaluation of the customer's financial situation to establish a detailed customer profile and pinpoint existing as well as future financial needs.
  • Keep abreast of retail consumer and small business offerings to recommend relevant solutions that showcase our value proposition.
  • Utilize CAMP and other approved marketing strategies to connect with customers in a proactive manner and set up appointments for periodic financial assessments.
  • The key focus is on promoting complementary products to the current customers and actively taking part in external sales initiatives such as on-site Membership Advantage presentations, conducting sales meetings with businesses, participating in community events aimed at enhancing financial literacy, and more under the provided guidance.
  • Establish robust connections with specified Business Partners (Mortgage, Small Business, Commercial, and Investment) to direct customers effectively towards holistic financial options.
  • Achieving and surpassing customer service goals and individual/team production targets to drive annual revenue growth as measured in the Financial Center P&L report.
  • Provide insights to CSRs on improving their approach to sales and referrals.
  • Advance customer satisfaction by offering friendly and helpful services with a touch of professionalism in all interactions.
  • Act with confidence by answering customer questions and owning customer issues.
  • Foster an environment of trustworthiness and dependability through the strict adherence to business confidentiality.
  • Comply with the regulations laid out in the Bancorp Code of Business Conduct and Ethics and related policies, demonstrating ethical conduct consistently.
  • Maintain adherence to the established policies and protocols when handling all Retail products.
  • Take part in the consumer loan and bank card processes, overseeing the sourcing of loans from the beginning of the application to the completion of the closing.
  • Perform the opening/closing responsibilities at the Financial Center or Bank Mart in accordance with the Financial Center Manager's instructions.
  • Stay up to date on the retail protocols aimed at mitigating fraudulent activity and avoiding unnecessary risks.

The rudimentary level of expertise, talents, and capacities mandated:

  • The decision to pursue a college degree, amass work experience with transferable skills, or blend educational and practical elements is pivotal in shaping one's employability.
  • It is advantageous to have prior financial industry experience.
  • Demonstrated track record of developing comfort with sales tasks focused on acquiring new consumer household and small business clients or upselling to current clients.
  • The ability to showcase mastery of advanced math functions is crucial for evaluating credit and financial information thoroughly.
  • It is imperative to project a professional persona and excellent communication on behalf of Fifth Third Bank.
  • Proved proficiency in understanding Retail policies and procedures to demonstrate good judgment in decision-making.
  • Before beginning work, it is necessary to be registered under the S.A.F.E. Act and the Nationwide Mortgage Licensing System (NMLS). You can fulfill this requirement by answering the MU4R questions and completing the registration on the NMLS website at mortgage.nationwidelicensingsystem.org.

Working Conditions:

  • Normal office environment.
  • Expanding the time allotted for viewing computer displays.
  • This program entails the necessity of traveling within the affiliate for training and being open to flexible scheduling.
  • Travel outside of the affiliate's site will be essential for attending diverse classroom training sessions.

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