The Credit Analyst is responsible for proactively engaging with customers to understand their financial goals and provide personalized banking solutions. This role involves building, expanding, and retaining client relationships while delivering an exceptional customer experience. Relationship Bankers assess financial needs, recommend suitable bank products and services, and support clients in achieving their current and future financial goals. They also market Simmons solutions to both existing and prospective clients through in-person interactions, outbound calls, business visits, networking events, and periodic 'At Work' events.
Crucial Duties and Responsibilities:
Inform and guide customers on the full range of bank services, including in-branch, digital, and partner-provided resources
Meet individual targets through in-person and outbound calling activities to present solutions and recommendations based on a needs-focused philosophy
Manage account-related tasks, including opening and closing accounts, assisting customers in selecting accounts, performing account research, and ensuring BSA and CIP compliance
Facilitate consumer loan requests, stay current on loan policies and procedures, and assist in managing branch loan portfolios
Identify customer needs and refer them to partner-focused teams serving small businesses, corporate clients, financial advisors, and mortgage professionals
Ensure high customer satisfaction by actively engaging with clients and delivering an exceptional customer service experience
Ensure departmental tasks and documentation comply with all laws, regulations, policies, and procedures, including required compliance training
Process customer requests and transactions accurately and professionally while engaging in meaningful conversations to recommend appropriate solutions
Perform additional responsibilities as assigned
Qualifications:
Ability to motivate and effectively communicate in one-on-one and small group settings with customers, clients, and colleagues
Team-oriented mindset to collectively address customer needs in a fast-paced banking environment
Supervise and guide branch staff according to process and protocol in the AFCM's absence
HS Diploma/GED
Minimum of 1 year of customer-facing experience with a focus on achieving objectives
Registration with the National Mortgage Licensing System and Registry (NMLS) is required
Proficiency in MS Office programs
Utilize social media platforms to promote brand recognition and gain market insights
Periodic travel for meetings, training, and assisting in bank conversions and acquisitions with minimal overnight or out-of-town obligations
Ability to provide guidance and support to other banking institutions within the market
Equal Employment Opportunity:
Simmons First National Corporation and its subsidiaries are committed to providing equal employment opportunities for all individuals, without regard to race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability, or any other legally protected classifications.
About Simmons Bank: Simmons Bank is a dynamic regional community bank offering comprehensive financial services to meet the unique needs of its customers. We empower our associates to be trusted advisors while delivering the resources of a traditional bank supported by innovative technology. Simmons Bank is passionate about guiding customers through each stage of their financial journey, providing choice, flexibility, and exceptional service.