TD Bank

TD Bank

Wealth Planning Advisor

Location : Bowie, MD, 20716

Job Type : Other

Date Posted : 20 February 2026

Role Overview:Wealth Planning Advisor

The Wealth Planning Advisor role is a three-year program with a base salary for financial advisors or planners who will be providing financial planning advice and selling investment management services.

A Wealth Planning Advisor will need to leverage their experience to service the unique and complex needs of clients in the Mass Affluent (MA) segment by identifying needs, reviewing financial goals and making investment recommendations aligned to their client's goals. The role will serve as the central point of contact, responsible for providing client service & developing the relationship to achieve greater share of wallet by helping clients achieve their goals related to asset accumulation, preservation, growth, and protection.

Depth & Scope:

  • Capable of selling investments and presenting customized financial plans
  • Exhibits a strong focus on customer satisfaction by consistently providing exceptional service to drive customer loyalty and business development
  • Promises to deliver a comprehensive on-boarding experience to each new client, involving thorough client discovery, conducting a financial needs analysis to offer goals-based advice, introducing the centralized client servicing team as required by the client, and finalizing all relevant client documents
  • Ability to form partnerships that facilitate the generation of leads
  • Demonstrates proficiency in managing goals, prioritizing tasks, and being adaptable to a fast-paced work environment
  • Verifies that both new and existing clients have access to a superior MA Planning Experience
  • Create a strategic framework to safeguard that every client engages in an Annual Client Review (ACR) gathering containing an enhanced program tailored to the client's complete wealth management necessities and fostering regular proactive correspondences
  • Functions as the primary liaison for client relationships in the MA segment at TD Wealth, handling all aspects of the client's associations with TD Bank and making referrals to Retail and Wealth partners and associated companies when deemed necessary
  • Creates and implements a tailored service model to cater to the needs of clients in MA
  • Achieves quarterly and yearly sales targets
  • Increases the portion of the wallet by anticipating client demands and proposing the most fitting wealth management solutions. Enhances profits and ensures clients are provided with an exceptional level of service experience
  • Identify prospects within your existing clientele and network for sending business referrals to Retail and Small Business/Commercial Partners
  • Conducts tasks thoroughly and in compliance with set regulations and policies
  • Follows all federal, state, and SRO regulations and internal company policies concerning business operations, including guidelines from regulatory bodies such as the OCC, SEC, and State Insurance Commissioners
  • Secures the attainment of all specified Continuing Education necessities
  • Charged with the responsibility of comprehending and abiding by TD Bank & TD Wealth policies and procedures
  • Tasked with overseeing the procedures of TD's Customer Identification Program (CIP) by acquiring and authenticating the crucial customer identification details, and fulfilling additional Customer Due Diligence and Enhanced Due Diligence Requirements according to the Business Unit AML guidelines
  • Identifies client assets and directs upscale clients to the appropriate HNW Wealth partners when necessary
  • Charged with creating and maintaining a productive and positive workplace environment that is geared towards supporting the holistic needs of the Wealth team
  • Extends support, wealth recommendation education, and continual evaluation to Retail and Small Business workers

Education & Experience:

  • Either a 4-year degree or comparable work experience is obligatory for this position
  • Over two years of proven performance in selling investments and delivering financial planning solutions effectively
  • Thorough knowledge of different financial instruments and services available for investment purposes
  • Essential registrations encompass the SIE, Series 7, and Series 65/66; those possessing solely the Series 65 will need to procure a Series 63 or 66 within the Licensing & Registration timeline
  • Possession of necessary Life/Health Licenses or the capacity to acquire them as per Licensing & Registration Schedule is a prerequisite
  • Profound knowledge of tactics for expanding a wealth management business, including diverse products, services, and the industry as a whole
  • Documented capacity to attain and surpass sales goals
  • Competent in providing services related to retail and small business banking
  • Established ability to forge connections and collaborate effectively with various departments at TD Bank, distinguished as America's Most Convenient Bank
  • Ability to move within the specified location to meet with prospects, clients, and partners, with travel amounting to 75% of the work time
  • Driver's License required
  • Customer Accountabilities
  • Backs and encourages the Bank's Customer Service philosophy
  • Examines the effects of decisions on the welfare of TD, its clients, and those involved in the organization
  • Consistently deliver top-notch customer service to internal partners, vendors, and clients, aiming to impress and WOW whenever possible
  • Illustrates best practices in service delivery with each client engagement
  • Takes the initiative in driving improvements that lead to enhanced partner/customer satisfaction

Employee/Team Accountabilities:

  • Is actively involved in promoting and upholding a special, all-embracing culture that embodies TD's diversity initiative, and establishes an exceptional employee environment
  • Takes part wholeheartedly in the team dynamics and enhances a constructive work ambiance
  • Can offer direction, instruction, and support to colleagues within the team
  • Keeps the team informed about the developments and challenges related to projects and various important matters through ongoing communication
  • Demonstrates a proactive approach to both sharing knowledge and learning from the wisdom of others

Who We Are:

As a premier global financial institution, TD holds the prestigious position of the fifth largest bank concerning its branch network in North America. Serving a vast customer base of over 27 million households and businesses worldwide, the bank places a strong emphasis on delivering exceptional customer experiences daily. With a team of over 95,000 proficient employees, TD leverages their skills, talents, and innovative ideas to benefit not only the bank's customers and communities but also the economies it supports. The institution's ultimate goal is to establish itself as the preferred bank and to contribute to the enrichment of the lives of its customers, communities, and employees.

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